Asset Protection 101

How to Ensure You and Your Assets Will Be Safe From Any Legal Attack

The Internet is an incredible resource that puts the knowledge of the world at your fingertips. For the consumer, research has never been easier—or more confusing. The sheer volume of information (both good & bad) offered on the Internet, especially when researching an unfamiliar subject like asset protection, can make making an educated decision seem like a monumental task.

In this website we offer, in a distilled form, what you need to know in order to understand the most efficient and effective ways to protect your assets.

What Makes Us Qualified

When looking to protect assets most people turn to their family attorney or CPA for advice. What most people don’t know is that their trusted attorney or financial advisor has likely never had any training or experience whatsoever in the field of asset protection. Asset protection isn’t taught in law school. Although law schools offer classes on corporations, trusts, estates and wills, there is no specific curriculum for asset protection. (See for yourself: Harvard Law School curriculum) Asset protection, after all, is designed to put lawyers out of business. So when looking to implement an asset protection plan the obvious question is, “Who then is qualified to offer advice in the asset protection arena?”

The answer to this question is someone who 1) has extensive experience in the asset protection arena and 2) has an impeccable record of asset protection success in and out of the courtroom.

Enter Asset Protection Consulting Group (APCG) and Global Asset Advisors, Inc. (GAA). APCG and GAA have been in the asset protection business for over 20 years. Our asset protection strategies have provided a legal shield for thousands of clients and make them impossible to collect from over the years.

The information contained within this site is not based on legal theory or what we think might work. It is based on years of experience that has definitively proven what works and what doesn’t. The following information summarizes the most important components of an effective asset protection plan, in a simple, easy to understand manner. You will know exactly WHAT PUTS YOU AT RISK and HOW TO PROTECT YOURSELF so that you don’t end up in a lawsuit defending your innocence.

Know Your Enemy

“Know your enemy…, for if you know your enemy, you need not fear”
– Sun Tzu, Art of War
In order to understand how to effectively protect your assets you must first know your enemy’s battle plan. If you know what your enemy is after, you are in a powerful position to preemptively put into place barriers that can effectively thwart and even prevent their attacks.

Fortunately, learning what motivates your enemy in the litigation realm is usually very obvious.

Make no mistake about it; most lawsuits are about one thing—money. Sure they may come under the guise of higher principles but in the end what most plaintiffs want is your money. Therefore it stands to reason that if someone is interested in suing you the first thing their attorney will want to do is see if you are a worthwhile target for a lawsuit in the first place. In other words, do you own anything of value that would make it worth their time and effort to sue you?

This pot of gold at the end of the litigation rainbow consists of any assets tied to your name and Social Security number. How accessible is this information? Thanks to the power of the Internet just about anyone can find out everything you own by performing a simple asset and liability search online. The assets that come up on these reports will include your home, vehicles, investment real estate, bank and brokerage accounts and, well, just about anything else of value that you own. The mere fact that you own these assets makes you a target, regardless of how good a person you are or that you may have done no wrong.

The ease of access to this kind of “private” information is disturbing. If you have any doubts about how simple it is for even your neighbor to find out what you own, go to and see for yourself.

With $33 and 3 minutes you can find out just about anything and everything someone ownsanywhere in the country.

Of course attorneys will use real pros to conduct an even more thorough asset search if they have you in their sights. Once they complete their search and determine that you are a worthy prey, you can soon expect to be served with a lawsuit, thus setting in motion the mighty wheels of what amounts to a legal extortion machine.

Legal Extortion

Legal extortion may sound dramatic but when you consider your options at this point, I am sure you will agree it is an accurate description. Once you are served with a lawsuit, irrespective of the fact you may be as innocent as the day is long, you are left with only two options—settle out of court and pay off the plaintiff or pay an attorney $5,000 to $6,000 per month to defend your innocence.

Neither option is attractive.

This is where effective asset protection can come into play. A properly constructed asset protection plan will not only protect you in the event of a lawsuit but it can, more importantly, keep lawyers and creditors from ever looking at you as a target for a lawsuit in the first place.

Three Keys To Bulletproofing Your Assets

In the legal realm, it stands to reason that if the motivation to initiate most lawsuits is predicated on how well-off you are financially then if you were poor, or at least appeared poor on paper, no one would want to sue you in the first place.

Take a moment to consider that if the only assets you owned were a home that was mortgaged 100% and a car that you leased from a dealer. Do you think someone would want to sue you for your home and car? Of course not. They know that they couldn’t get a thing if they tried since it is technically the bank, not you, that owns those assets.

This brings us to the simplest and best way to virtually guarantee that you will never have to face a lawsuit in your lifetime. John D Rockefeller summed it up in five prophetic words,

“Own Nothing And Control Everything”
We know that this concept flies in the face of the American Dream which says we need to own our own home, our own car and everything else that is a prerequisite for a happy and successful life. However, we are not suggesting you spend the rest of your life as a tenant or forever leasing the car that you drive. What we are talking about is not owning, or at least not appearing to own, any of those assets in your name.

The only way to accomplish this is through a powerful asset protection concept known as Proxy Ownership.


The underlying premise of Proxy Ownership is very simple. It states that in order to avoid losing your personal assets in a lawsuit, you have to create a legal separation between you and your assets. Your assets must be held or controlled by an separate entity or another person since all assets owned by you personally are vulnerable to judgment collection.

Most people already intuitively understand this concept. In fact you may have heard of people who have tried to create proxy ownership by transferring their assets to a relative or friend when they felt threatened by a lawsuit. Although this method can work in some cases it is worthless if ever discovered in a court of law, and it usually is. The reason is that it does not create true asset protection. Even an incompetent attorney is going to search your bank accounts, real estate holdings, and depose your relatives and/or close friends if something suddenly was transferred out of your name at the last minute. Furthermore, what if your friend or relative decides to keep your assets after your lawsuit is settled? Are you going to sue to get them back?

So to achieve true proxy ownership you need to be able to hold and control your assets in a legal entity that is owned by you or your family and no one else.

Once you have accomplished this you will have done the single most powerful thing you can do to prevent a lawsuit. After all, if it appears that you have no personal assets in the first place no lawyer will be interested in taking a case against you.


The second key to effective asset protection is timing. It has been said that timing is everything and it certainly is true for asset protection as well. The good news is that timing, as it pertains to asset protection is quite simple. It basically means that you have to protect your assets long before you are ever sued because once a lawsuit has been filed, it’s too late. Here’s why…

Consider if you were served with a lawsuit and then you made efforts to protect yourself. If a lawsuit has been filed, you can bet that the plaintiff’s attorney has already completed an asset search. If it is later discovered that you suddenly transferred the title of your cars and your home to your brother to protect yourself it would certainly raise eyebrows and make matters even worse.

Unfortunately most people only begin to consider what they can do to protect their assets once they are served with a lawsuit, but by then it is already too late. In fact, it is illegal and something that is known in the courts as fraudulent conveyance. So to effectively protect your assets from lawsuits, you must put your plan in place before you are sued!


The third key of asset protection is the structure of the asset protection plan itself. The actual implementation of a legal strategy designed to accommodate your situation and needs are of utmost importance.  Everything must be planned and executed properly so that if the details of your asset protection plan is uncovered either through an asset search or deposition, you’ll still have a legal wall around the assets to protect them against all adversaries.

You can use various forms of legal entities with protective features to erect such a legal fortress around your assets.This fortress-like structure means that your adversary might know exactly what was done, but still cannot get the assets within it.

Now that you understand some of the basic principles of protecting your assets you now are faced with another challenge. How do you go about the actual process of protecting your assets?


The Three Biggest Problems Everyone Has
When Protecting Their Assets

In a recent national survey taken with investors, professionals and business people, it was found that everyone experienced three major problems when looking to protect their assets. We would like to show you these three problems and then tell you about a FREE Asset Protection Report that will show you how to eliminate all of them.

  1. Choosing The Best Strategy For You: If you have done any research on asset protection you’ll know that there are literally dozens of strategies and approaches to evaluate and consider. It’s difficult to know which ones actually work, much less which ones are most appropriate for your situation. Unless you have hundreds of hours to research and analyze all the options available, you can easily become confused or completely overwhelmed. To help you sort through it all, we created a FREE Asset Protection Report that lays out in plain language the time tested strategies used by thousands of people from around the country along with real life examples so that you can quickly evaluate and determine which strategies are best for YOU.
  2. Knowing How To Put The Strategies Into Play: Knowing how to do something is as important as knowing what to do. You can have the perfect asset protection structure in place but if you don’t know how to use it properly, a simple mistake can leave you totally exposed.This Free Report will clearly outline the steps necessary to effectively implement any asset protection plan swiftly and without confusion.
  3. Getting Certainty That Your Assets Will Be Safe: It’s easy to say that your assets will be safe but the only way you will truly ever know is if they come under attack. At APCG, we know what puts you at risk in a legal attack and how to protect you from it. This guide outlines the very best strategies even collection attorneys couldn’t penetrate!


Don’t Even Think About Implementing an Asset Protection Plan Until you’ve Read This Revealing Report:

“Asset Protection Plans- Which Ones Actually Work Under Fire and Which Ones Are Guaranteed To Leave You in The Courtroom Begging For a Settlement”

At Asset Protection Consulting Group, we realize that choosing an asset protection plan is a big step for you. After all, you have worked hard to acquire all that you have today and you want to keep it. That’s why we’ve committed ourselves to helping you understand exactly what puts you at risk and what you can do to protect yourself so you can make the right moves when protecting your assets. Please register below to receive your copy of the FREE Asset Protection Report; even if you’re just researching asset protection at this point, the report will show you the right questions to ask when the time comes to make a decision.


To register for the Free Asset Protection Report and to receive our FREE weekly newsletters Asset Protection Essentials please submit your information below:

 I’d like to receive the weekly Asset Protection Essentials e-newsletter
 I’d like a free confidential consultation to discuss my current situation

* means Required Fields

DISCLAIMER: All information contained in this website is for education purpose only. Asset Protection Consulting Group, Inc., its agents and affiliates cannot and will not render any legal or tax advice of any kind, unless said agent is duly licensed by the applicable state and/or federal authority to give said advice.